Digital communications are an integral part of the brand experience.
We all expect to be able to search and find a brand easily online but once found, our expectations of what a website delivers are increasingly demanding. This is leading to more and more innovations and online developments which allow brands to communicate with their audience.
We can help in the following areas:
First impressions count. Therefore the visual element of any website needs to grab attention and encourage the visitor to stay by communicating quickly and clearly. Of course once a visitor arrives, the user experience must continue so interface design, architecture and the layering of information are but a few of the considerations we take into account when designing your website.
In today's ever changing environment being able to update a website quickly and effectively without any technical knowledge is a real benefit. Content managed websites allow you to do this easily. We have many years experience in developing CMS driven sites all with varying levels of functionality depending upon our clients needs.
When you are open 24hrs a day, seven days a week, it's important that your site constantly works for you. We can build and optimise your e-commerce site around your individual requirements, so whether you just need to sell a couple of products, or have hundreds, we'll develop the site to meet your requirements.
The use of e-marketing has evolved to become a useful tool for brand communications. Not only is it direct but by utilising an email broadcast system like 'throughmail' extensive reporting options, including who has opened the email and clicked on a link, become available allowing you to track the success of your email campaigns.
It's all very nice having an all singing all dancing website but if nobody knows it's there then what's the point? Therefore identifying keywords that are appropriate to your business and optimising the website while building links into the site will improve your chances of achieving quality traffic.
Millions of people use social media everyday and it shows no sign of slowing down. Being able to utilise the appropriate tools will help you to engage with your target audience on a conversational level leading to
increased brand awareness, improved communications and more web traffic.
To get the results you need contact us today