New identity and website for Wills for Life

Wills writing company Wills for Life has selected Through Creative to design and develop its corporate identity and website.

The brief was simple – to create an identity for a will writing company that celebrated life rather than a more sombre look and feel synonymous with other companies operating in this market.

“There is far too much doom and gloom in the wills writing sector so I wanted to develop a brand that was fresh, vibrant and different,” says Wendy Heyes, director of Wills for Life. That's not to say that we do not take the service that we offer very seriously. Writing a will proves to loved ones that you care enough to sort things out in advance and once the will is written you can then get on with your life safe in the knowledge that your affairs will be taken care of.”

Once the identity was developed this was then applied to stationery and the agency launched the new website (www.wills-for-life.co.uk).

In addition to a will writing service, Wills for Life also offers the following services: Lasting Power of Attorney, Independent Financial Advice, Private Medical Insurance, Probate, Funeral Plans, Company Wills and Document Storage.