HellermannTyton gets creative Through Creative
The UK arm of multi-national cable management specialist HellermannTyton has appointed Through Creative as its approved creative partner.
Operating on a retained basis for an initial 12 month period, the creative agency will work closely with HellermannTyton's UK marketing team, based in Manchester, to develop and deliver a number of creative projects including a new range of literature, direct mail, e-marketing and point of sale.
HellermannTyton is one of the world's leading suppliers of cable management products supplying a wide range of markets including rail, utilities, defence and aerospace. One of the key projects will be the ongoing communication of its Safety Solution campaign that highlights the importance of selecting the right type of cable management product after considering the health & safety requirements for a particular application. Specific communication activities include e-marketing, direct marketing, literature development and seminars.
“Since a number of high profile public accidents there has been an increase in the legal requirements when considering cable management,” comments Andrew Parmenter, UK head of marketing at HellermannTyton. “We've developed our Safety Solutions icons, a simple graphical key, which help engineers identify the right cable management product for a particular application. Through Creative will be instrumental in communicating this message.”
Commenting on why he selected Through Creative, Andrew comments: “I like their integrated approach. They are able to produce collateral on- and off-line and ensure brand consistency and creativity in whatever they do. This fits well with my communications approach for 2008.”
