New website for north west legal firm
Through Creative has developed and launched a new website for Chester and Wirral solicitors Hillyer McKeown – www.hillyermckewon.co.uk
The brief was to create a site that not only clearly positioned the firm's key specialisms but also one that was simple to navigate.
“There's nothing worse than having to search long and hard for the information you require,” comments Sarah-Jane Pattern, business development manager at Hillyer McKeown. “The new site clearly positions our expertise up front on the home page making it very easy for visitors to not only understand what we offer, but also find the relevant information.”
Through Creative was keen to create a site that focused on communicating the experience and ultimate outcome of dealing with Hillyer Mckeown. At the centre of this new site is the strapline – ‘a brighter future – with expertise on your side' – and all the photography supports this key message. The site was developed utilising a content management system enabling regular updates to be made easily, including the ability to post news items and expert comment.
Sarah-Jane concludes: “The longer term objective is to improve search engine rankings and drive more visitors to the website by offering even more advice and expert comment. Through Creative will play a pivotal role in helping us to achieve this and we've already commissioned them to undertake a Search Engine Optimisation programme for an initial period of 12 months.
