Through Creative wins Printsoft European brief
International print solutions company, PrintSoft, has appointed Through Creative as its European brand agency. The appointment follows the successful worldwide launch of PrintSoft’s hybrid mail service, DeskDirect Global, the brief for which was won by the Macclesfield agency in December 2007 after a three-way pitch.
PrintSoft is a business of Australia Post and has 13 offices throughout the world including Australia, France, Germany, and the US. The company made its name developing document composition software and has been operating for over 20 years. PrintSoft’s software now drives the production of over one billion items of print per day, globally.
Through Creative will work closely with PrintSoft’s European marketing manager, Rob Fearn, and UK PR agency, Smith & Smith PR, to develop a brand strategy for the company’s offices in France, Germany and the UK. Work will begin with a refresh of the PrintSoft brand, including a review of the company’s international corporate style guide.
Rob Fearn, European marketing manager for PrintSoft, said: “Through Creative is an important partner for us in the future strategic development of our business. Following the vital work that they did in developing our DeskDirect Global brand we had no hesitation in appointing them as our European brand partner. They really do work with us like they are part of our team.”
Through Creative director, Ed Beattie, said: “Being selected to work with a prestigious name like PrintSoft is a great coup for any agency. For us it means that, just six months after starting the business, we’re proving we’ve got what it takes to compete with the most respected agencies in the North West.”
