At a time when businesses across the country are striving to make vital savings anywhere across their cost base, CVS, which was formed in 1999, is committed to using its market-leading experience to ensure that business rate savings can be made. The scheme provides both existing and potential associates with an incentive aimed at intr oducing CVS to their own clients and peers so that they too might benefit from the company’s range of cost-saving professional services; most notably by realising a reduction in their business rates.

With a need to turn the project round in quick time, the company turned to Through Creative with a brief to produce a self-contained pack informing affiliates how they could introduce their clients and associates to the benefits of CVS and its market-leading services.

Andrew Parmenter, head of marketing at CVS, explains: “I had worked with Through Creative before and was confident that in giving them a tight brief, we would get a solution that would tick every box with a blend of creativity and brand-awareness.

“The collateral was aimed at existing CVS clients and contacts as well as any number of third party businesses, so the visual presentation and overall tone of voice had to be professional with a touch of personality. The Through Creative team instantly grasped what we required and we were delighted with both the look and feel of the packs and the way in which the scheme was outlined in such an easily understandable manner.”

With time being a crucial constraint, it was important that communication between agency and client was constant so that feedback could be given at every stage and as Ed Beattie, managing director of Through Creative, says, the immediacy of response on both sides of the project, was key: He explains: “Quite apart from daily contact by phone and email, we were happy to meet face to face as and when we foresaw any potential blockages and moved quickly to resolve them before they had chance to become an issue.

“Ultimately, we delivered a suite of marketing collateral that answered the brief and which can now see CVS market its services to a wider range of businesses nationwide, enabling them to make crucial cost savings.”

Looking ahead, Andrew Parmenter concludes: “The Through Creative team consistently deliver solutions that work, whilst faithfully upholding the integrity and proposition of any brand. They are excellent to work with and having built up a relationship founded squarely on the quality of their work and the way they go about things, I’ll look forward to working with them again.”