The new advert focuses on the increased performance benefits of using Chess’ technology by turning the safety lines used on warehouse floors into a running track and asking the question: ‘Is your warehouse ready for increased performance?’

“Through Creative developed some creative and original concepts for the campaign,” comments Alex Mills, sales and marketing director at Chess Logistics. “I felt that the originality of the concept we selected would make us stand out in the publications we are targeting while communicating some key messages for us.”

The campaign has already generated promising sales leads that Alex and his team are actively pursuing. Based in Trafford Park, Manchester, Chess Logistics Technology provides warehouse management systems for logistics operations and has clients including ABP Ports, BHS, DHL Exel and Whitbread.