University of Liverpool selects Through Creative for flagship publication
The University of Liverpool has selected Macclesfield based creative agency, Through Creative, to handle its Business Gateway newsletter - one of its flagship publications.
The business was awarded to the agency following a competitive pitch, the objective of which was to receive ideas to evolve the current newsletter format and make it more appealing to internal audiences as well as the business and wider community.
Among the recommendations was the suggestion to change the name to The Exchange, the rationale being that it builds on one of the key objectives of the newsletter: to showcase and share the successes and outcomes of the University’s knowledge exchange projects.
“Their ideas were fresh, invigorating and basically hit the nail right on the head,” explains Mark Ratcliffe, head of marketing at Business Gateway. “The newsletter needs to have a distinctive, strong visual identity that fits with the University’s corporate brand guidelines. It also needs to be clean, organised with the consistent use of imagery. Through Creative achieved this while also making many suggestions to improve its production and fulfillment efficiencies.
In order to meet the brief one of the suggestions put forward by Through Creative, and accepted by the Business Gateway team, was a more environmentally conscious publication. This was achieved by using Forestry Stewardship Council (FSC) accredited paper stocks and approved printer.
Mark Ratcliffe concludes: “We have worked with Through Creative for some years now so have a good working relationship based on quality of service, value for money and trust. Long may this continue.”
